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Samsung vs Apple

Which side are you on?

The world decides.

Suwon, South Korea

Samsung

Cupertino, California

Apple

About the debate

Apple launched the iPhone in 2007 and Samsung answered with the first Galaxy S in 2010; today they are the world’s two largest smartphone makers. IDC counted Apple ahead for 2025, with 247.8 million phones shipped to Samsung’s 241.2 million, but Samsung was back in front in July to September 2026 by about half a million units.

Both now sell foldables too, with Samsung on its eighth generation of Galaxy Z Fold and Apple’s first, the iPhone Duo, going on sale on 23 October 2026. Now the world votes.

Major honours
SamsungHonourApple
1938Founded1976
2010First Galaxy S / first iPhone2007
Smartphones shipped in 2025 (IDC)
241.2m247.8m
Smartphones shipped, Jul–Sep 2026 (IDC, preliminary)
57.8m57.3m
2019First foldable phone2026

As of October 2026.

The case for Samsung

  • Samsung shipped 57.8 million smartphones in July to September 2026, the most of any brand, for a 22.6% share (IDC preliminary data, October 2026).
  • Samsung released its first foldable, the Galaxy Fold, in 2019, and the eighth generation, the Galaxy Z Fold8 and Z Fold8 Ultra, went on sale on 7 August 2026.
  • The Galaxy S26 Ultra, released on 11 March 2026, added a built-in Privacy Display that limits what people beside the user can see on screen.
  • Samsung Electronics reported record 2025 revenue of ₩333.6 trillion (about US$249 billion) and has been the world’s largest memory-chip maker since 1993.

The case for Apple

  • Apple shipped 247.8 million iPhones in 2025, the most of any smartphone brand, for a 19.7% share (IDC).
  • The first iPhone went on sale on 29 June 2007, the App Store opened in July 2008, and Apple shipped its three billionth iPhone in 2025.
  • Apple’s revenue for the fiscal year to 27 September 2025 was a record $416.2 billion, of which $209.6 billion came from iPhone.
  • Apple unveiled its first foldable, the iPhone Duo, on 9 September 2026 alongside the iPhone 18 Pro and 18 Pro Max; the Duo goes on sale on 23 October 2026 from $1,999.

Samsung vs Apple: your questions

Which side are you on: Samsung or Apple?

That’s for the world to decide. WHOISTHEGOATS.COM runs a live public vote on Samsung vs Apple: cast yours in one tap, then see how every country has voted. Apple launched the iPhone in 2007 and Samsung answered with the first Galaxy S in 2010; today they are the world’s two largest smartphone makers. IDC counted Apple ahead for 2025, with 247.8 million phones shipped to Samsung’s 241.2 million, but Samsung was back in front in July to September 2026 by about half a million units.

What has Samsung won?

Samsung shipped 57.8 million smartphones in July to September 2026, the most of any brand, for a 22.6% share (IDC preliminary data, October 2026). Samsung released its first foldable, the Galaxy Fold, in 2019, and the eighth generation, the Galaxy Z Fold8 and Z Fold8 Ultra, went on sale on 7 August 2026. The Galaxy S26 Ultra, released on 11 March 2026, added a built-in Privacy Display that limits what people beside the user can see on screen.

What has Apple won?

Apple shipped 247.8 million iPhones in 2025, the most of any smartphone brand, for a 19.7% share (IDC). The first iPhone went on sale on 29 June 2007, the App Store opened in July 2008, and Apple shipped its three billionth iPhone in 2025. Apple’s revenue for the fiscal year to 27 September 2025 was a record $416.2 billion, of which $209.6 billion came from iPhone.

How do Samsung and Apple compare?

As of October 2026: Founded: Samsung 1938, Apple 1976; First Galaxy S / first iPhone: Samsung 2010, Apple 2007; Smartphones shipped in 2025 (IDC): Samsung 241.2m, Apple 247.8m; Smartphones shipped, Jul–Sep 2026 (IDC, preliminary): Samsung 57.8m, Apple 57.3m; First foldable phone: Samsung 2019, Apple 2026.

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