Apple launched the iPhone in 2007 and Samsung answered with the first Galaxy S in 2010; today they are the world’s two largest smartphone makers. IDC counted Apple ahead for 2025, with 247.8 million phones shipped to Samsung’s 241.2 million, but Samsung was back in front in July to September 2026 by about half a million units.
Both now sell foldables too, with Samsung on its eighth generation of Galaxy Z Fold and Apple’s first, the iPhone Duo, going on sale on 23 October 2026. Now the world votes.